Hi guys, and welcome back to another round of Blog Time with Rob! As I’ve mentioned before, we’ve been spending most of our time lately just preparing to launch the Kickstarter campaign. As it turns out, those preparations are taking longer than we anticipated, but we hope you’ll continue to bear with us. In the interest of transparency, that’s what I’ll be talking about today! So the big things we’ve been focusing on lately are (in order of priority):
Most of the team’s effort for the past year has all gone towards our current playable (but buggy) Unity prototype build. That may seem like a long time, but keep in mind everyone has been contributing in their freetime for only 5-20ish hours a week. Even at this point, we’re considering it to be a pre-alpha vertical slice prototype. By vertical slice, I mean it represents a “slice” of our basic gameplay loop, and each of our gameplay pillars in its most basic form. The purpose of this prototype is to demonstrate those features in video/animated GIF form, and to show the general public that we can really do what we are promising. It may be something we release publicly eventually, but we want to continue polishing and bug fixing before we risk putting a bad taste in any potential backers’ mouths. The art and gameplay are all really coming together though, and you’ll all get to see the fruits of our labor very soon!
Everybody knows that having a kickass video makes or breaks a Kickstarter project, and we’ve been pouring a lot of effort into this front as well. We think the world and story is one of (if not) the most compelling aspects of Project Resurgence, and we think the best way to introduce that to people is through a motion graphics sequence to start off our video. It will briefly tell the story of Lumen, the development of the five Tribes, and the founding of Dehrgada City through a series of illustrations and narration (big thanks to voice actress Tamara Ryan). The rest of the video we plan to keep short and sweet, with myself and Cohh talking about our plans, goals, and why we need your support! As soon as we have a rough version, we’ll start asking for feedback from you all too.
Campaign Page Content
Since this is almost as important as the video, we’ve been spending a lot of time working on the actual content of the Kickstarter page itself. Not only is it difficult to figure out the best and most concise way to describe the game in written and visual form, but we also have to organize all that info and create a flow that tells an interesting story from beginning to end. We’ve also had our graphic designers and concept artists focused on creating graphics to add to the professionalism and visual polish of the page. Not to mention, we also have to plan out each of our reward tiers and the inherent logistics of producing, storing, and distributing all those goodies in painstaking detail. It’s a lot, but we’re steadfastly plowing our way through.
Feature Breakdown & Budget
Another element that is vital to the success of any Kickstarter is identifying a proper scope and getting good estimates on the actual production costs. This is something that’s been on my mind a lot lately, especially with articles like this talking about some projects asking for less money than they actually need and in turn distorting the average backer’s perception of how much game development really costs. Our intention is to ask for the very least we can to provide you all with a tight, polished, and highly enjoyable experience in the world we’ve built. That does mean we’re going to have to be extremely focused with our scope (only the most essential elements of everything), and leave everything else that we’d like to do as a stretch goal. At the very least, I promise to be transparent with all of you about our budgetary needs and what exactly your contributions will be going towards. Kickstarter is all about trust, and we feel like this is one of the best ways to build that trust with all of you.
PR & Marketing
Especially for new studios, just getting the word out there and building an audience is something that has a huge impact on the potential success of Kickstarter campaigns. That’s been one of our top priorities for months now, and one of the reasons we always try and post interesting updates frequently and regularly. Writing these blogs and having a presence on social media and our forums takes a lot of time though, and unfortunately it’s something we felt we should scale back a little to make sure we can designate enough time for the other things listed above that we still need to get done. But, now we need to really start reaching out to the press, blogs, podcasts, and streamers, so we can continue spreading the word as we get closer and closer to our Kickstarter launch. If you know of any of these types of people, please definitely let us know (comment below, on this thread, or email firstname.lastname@example.org) and we’ll reach out to them. This is one of the areas where we can really use your help, so tell your friends and help us continue spreading the Resurgence out across the interwebs!
Hopefully that breakdown gives you all a much better idea of what we’ve been up to lately, and what we still need to accomplish in the near future. We still haven’t set an official launch date yet, but I can tell you we intend it to be very soon. I’m talking weeks, not months (provided nothing disastrous happens). Thanks for reading, and look forward to more news real soon! And if you haven’t signed up to be notified as soon as we launch the Kickstarter, you can do so on our homepage right now! 😀
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